Learn how to use Google Analytics to better understand the performance of your Facebook advertising.
Continue Reading Analyzing Facebook Performance Thru Multi Channel Funnels
Google Analytics: Meet The Pivot Table
Are you leveraging Google Analytics to its fullest capacity? Are you diving deep enough into the data to find hidden treasures?
Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
Continue Reading Maximizing Trade Show & Expo Sales with PPC
How to Hire a Digital Marketing Analyst
Analysts offer a distinct skill set for marketing teams. Today we’ll walk through three attributes and three skills every analyst needs. These six fundamental qualities make up the core of a successful analyst.
10 Days Until the Fun Begins in Philly!
We're just over a week from packing our bags and heading to the City of Brotherly Love for the 5th Annual Hero Conf
[New Whitepaper!] 7 PPC Tips for the Education Marketer
Ensure you are making an impression in the education industry online! Here are 7 tips to increase efficiency and improve your targeting to the right and most qualified demographics.
Continue Reading [New Whitepaper!] 7 PPC Tips for the Education Marketer
Entry Level Applicants: Where Do We Even Start?
Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter the education or enthusiasm, if you haven’t worked in a field, you start at the beginning.
Continue Reading Entry Level Applicants: Where Do We Even Start?
When To Consider Doing A Merger
I’m considering merging my business with a guy who I think is doing good things in the space, who is basically in a similar position, but has a bit more of a platform to work with (website, lead flow, etc),...
[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
This new live webinar will take place on Thursday, April 14th at 1pm EST with Hanapin and Bounce Exchange experts!
Continue Reading [New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations.
Continue Reading Why Setting Clear Expectations For Potential PPC Hires Is Crucial
The Winner Of Search Marketing Madness Is…
Check out who won the annual PPC Hero Search Marketing Madness Tournament.
Secrets Of The Interview Process: My Pet Peeves
One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.
Continue Reading Secrets Of The Interview Process: My Pet Peeves
