With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging.
How To Perform Excel Lookups With Multiple Criteria
We’ll discuss Vlookup examples for the purists and a couple of other functions for those who want to add multiple criteria.
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7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
Read on to learn about 7 Google Analytics metrics you should be using in your CRO strategy.
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Hero Conf Philly Keynotes, from Weintraub, Geddes and more!
We can't believe it, but we're less than 2 months away from the World's Largest All-PPC Event.
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[New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
Much like travel, PPC is all about arriving in the right place at the right time. In order to achieve this within a dynamic market, here are eight tactics to ensure your travel PPC account soars.
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What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. Read on to see what this new feature means for you.
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An inside look at how we identify key trends and gaps – PPC Hero Live Summit session!
Learn how to locate optimization opportunities and make changes that deliver positive results with Carrie Albright and Jacob Fairclough at the PPC Hero Live Summit!
Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
Now that Google has had the new layout of no side ads and 4 top ads set up for a couple of weeks, how do you assess if your account has been impacted?
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A Sensationalist’s Survival Guide To PPC Marketing
In this post, we'll go over some tips on how to overcome the fluff of industry changes and get to the facts.
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When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
At the center of every great paid search account is a structure built upon extensive research, planning, and execution.
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3 Easy Ways To Be Proactive On New PPC Accounts
In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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