We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core of email marketing.
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Liveblogging Google’s Latest AdWords Innovations
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
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[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
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5 Reasons Why We Love Conversion Rate Optimization
The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.
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A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
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October 2015: Hero Conf Crosses the Pond!
Coming October 2015: Hero Conf London! Same great event, exciting new location. You’ve asked for it PPC Heroes, and we’re happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero...
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
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Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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Cut Through The Marketing Filler With Review Extensions
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
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6 Google Analytics Features You Need To Understand
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
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