This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
Cruising Into The Sweet 16
Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares.
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI.
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How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
There’s No Such Thing as Best Practices
In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
Who’s Coming to Hero Conf 2015?
Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We’ve shared with you our incredible agenda, four all-new and inspiring keynotes, and one-of-a-kind networking events,...
Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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How Yahoo Stream Ads Opened Up Doors For One Client
With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.
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How I Would Evaluate A PPC Agency’s Performance If I Were A Client
Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.
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Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon! We’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as...
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Shopping Campaigns: How Does Bing Really Stack Up To Google?
If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.
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