Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
The Real Performance We’ve Seen With Ad Customizers
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
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30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
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What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and includes the best and brightest minds in the industry.
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Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
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Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.
For The Best PPC Ads Change Your Focus
A customer doesn’t care about how long you have been in business, they care about what benefits them
Implement Bing Universal Event Tracking Or Be Left In The Dust
In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).
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New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal...
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Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a...
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Critical Injuries That Will Take You Out of the Game
Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game
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