Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that...
Continue Reading New Video Analytics Page in AdWords for Video
We ’re hiring both for our Paid Search Team and for non-paid search positions.
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
Continue Reading 2015 Prediction: The Year of Bid and Budget Automation
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
Continue Reading Secrets To A Cohesive PPC Campaign [Webinar Recording]
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.
Continue Reading Two New AdWords Features You Should Start Using Today
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
Continue Reading The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories.
Continue Reading Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. With 19 total sessions, including 15 breakouts and 2 questions and answer...
Continue Reading More Sessions for a More Personalized eCommerce Event
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