Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Now Seeking: A More Representative Speaker Slate
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from...
Continue Reading Now Seeking: A More Representative Speaker Slate
Harmony, Intent & Facebook Landing Pages
Facebook landing pages for ads are just as important, if not more, than AdWords or Bing.
Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Introducing the Stockton Report: Find Keywords with Hidden Value
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
Continue Reading Introducing the Stockton Report: Find Keywords with Hidden Value
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
Continue Reading Google AdWords Puts Focus on Shopping Campaigns
The Importance of PPC Landing Pages
In the world of marketing and advertising, landing pages are typically tailored toward a specific purpose and designed to guide visitors toward your conversion goal.
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we’re giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami...
Continue Reading Two Hero Conf Events, One Unbeatable Price!
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Continue Reading How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
Gain Insight Into User Intent With These Two Analytics Reports
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
Continue Reading Gain Insight Into User Intent With These Two Analytics Reports
6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes....
Continue Reading 6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
How to Use Client Service Reports to Improve Retention
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
Continue Reading How to Use Client Service Reports to Improve Retention
