Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
Continue Reading Making Good Use Of Those Location Extensions
November 17, 2014 By Carrie Albright
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
Continue Reading Making Good Use Of Those Location Extensions
November 17, 2014 By Jamie Newton
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
November 15, 2014 By Jamie Newton
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
November 14, 2014 By Kirk Williams
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
Continue Reading Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
November 13, 2014 By Hayley Cummings
View 7 steps for better communicating bad news and possible solutions to clients.
Continue Reading Agency Tips: 7 Steps for Communicating Bad News
November 13, 2014 By Kayla Kurtz
November 12, 2014 By Jamie Newton
At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike.
Continue Reading The Best eCommerce Advice You’ve Ever Heard
November 12, 2014 By Ryan Campbell
November 12, 2014 By Kevin Klein
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: New Google Guides, eCommerce in China, and More
November 11, 2014 By Nate Hollander
Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to...
Continue Reading We Want Your Speaking Pitch for Hero Conf 2015!
November 11, 2014 By Rachael Law
Want to do a competitive analysis but don't know where to start? This article will walk through the basics of researching your PPC competitors and what to do with the information.
Continue Reading Cut Throat PPC: A Guide To Competitive Analysis
November 11, 2014 By Eric Couch
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
Continue Reading Win the Mobile Bid Battle with 3 Easy Excel Reports
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