PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
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Overcoming AdWords Trademark And Disapproval Issues
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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The Big Lead Gen Mistake You’re Probably Making
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
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Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
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9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You’ve probably already done some automation with your account(s), but chances are, you haven’t discovered all of...
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Prepare For The Impending Mobile Ad Update
Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue.
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The Impact of Campaign Structure on Bid Management – Part I
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
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10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
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Everything You Need To Know About Facebook Advertising – New Whitepaper!
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each),...
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