In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list...
Continue Reading Do Your Campaigns Target “Search & Display Networks”?
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
Continue Reading Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film...
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
Continue Reading [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Spreadsheets are hard. For the uninitiated, diving in to an Excel file can be a daunting task. Make it easier on yourself with conditional formatting!
Today on Inside AdWords, Google introduced "My Business". My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers through Google by utilizing this new program.
Increase your pay-per-click management efficiency by utilizing Google's new mobile call-to-click conversion tracking right in the interface.
Continue Reading Mobile Site Call Conversions Now Available in AdWords
Take Our Quarter 2 Industry Report On PPC Pain Points Last year’s State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we’ll be providing...
Continue Reading Quick Survey: What Are Your Biggest PPC Pain Points?
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