I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them...
Continue Reading How To Find eCommerce Success With Dynamic Search Ads
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start...
Continue Reading Life Made Easier: Automate Your Workflow – New Toolkit!
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
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It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is...
Continue Reading How to Catch an Affiliate Red-Handed in PPC
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting...
Continue Reading Fine Tune Your Remarketing Campaigns with Membership Duration Segments
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals....
Continue Reading Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC...
After a crazy week of voting (and so many close races!), the final 16 contenders in this year’s Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen...
Continue Reading Sweet Sixteen Baby! Vote now in Search Marketing Madness
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do...
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story....
Continue Reading Better Attribution Modeling – AdWords or Analytics?
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
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