Using Business Data Feeds To Implement Marketing Psychology Principles in Y...
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It’s called Conversion Rate Optimization (CRO). Chances are, you’ve tried it. Did you get the results you were looking for? Did you have a strategy in place or did you just guess on what to do?
More and more digital advertisers are talking about CRO and trying to figure out the best way to approach it.
In the webinar recording below, CRO experts from Unbounce, Closed Loop, and Hanapin Marketing discuss a number of questions and examples on what digital advertisers are doing right, what their doing wrong, and how to get you on the right track to better results.
You’ll get expert-level PPC tips like:
Start getting better results with these new CRO tactics!
Here is the webinar recording:
*NOTE: Due to some internet connectivity issues at our offices during the webinar, the recording is not of the best quality. The quality increases about 15 minutes into the presentation.
And here is the slide presentation:
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In this new live webinar, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve cross-channel success.
I'm going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively shoot yourself in the foot.
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Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
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