We’ve all seen our AdWords budgets seemingly ignored by the AdWords system. If you are on a strict budget and trying to stretch it evenly across the month, this can drastically hamper you pacing plans. Why does this happen though?
Continue Reading Overspend and You: Why Your AdWords Spend Goes Over Budget
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to...
Continue Reading Powerful and Practical Keynotes From the Biggest Names in PPC
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making...
Continue Reading A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted...
Continue Reading Grow Your Audience With Twitter’s New Promoted Accounts in Search
One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact...
It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
Continue Reading New Toolkit! Your Complete Guide to Social Ads
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up...
Continue Reading Tips to Tidy Up Your PPC Clutter [New Webinar]
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as...
Continue Reading Google Is Getting Strict With Unique Product Identifiers
At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and...
Continue Reading How to Structure Your Ad Budget to Include Social [Webinar Recording]
Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which...
Continue Reading Why You Have to Teach Metrics, Not Just Deliver Them
At Hero Conf, we strive to give you more than just the best PPC content. You should experience a conference and the city that hosts. In the past, we’ve delivered groundbreaking comedy, up-and-coming indie music, and all the local flavor...
With all the optimization work that goes into PPC, sometimes we lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and...
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