A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
BMM Keywords are Dead: Google Ads Latest Update
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.
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January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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Target Competitors On Facebook Using Interest Based Audiences
Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.
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Why You Need To Be Using Google Ads Bid Automation
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.
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How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
Learn how your eCommerce company can project competence, knowledge, and empathy with video ads to earn your prospects' trust!
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NEW Hero Conf & SearchLove Virtual Summit
Missed your professional development in 2020? Here's your chance to re-connect with your favorite events! Hear sessions on Paid and Social Search, Content Creation, Programmatic, Display, AI and Machine Learning, Shopping Ads, and more.
How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
Tools to Analyze Your PPC Competition
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.
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Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
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Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
