Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser...
Continue Reading PPC Hero Video Blog #4: Demographic Targeting
The first round of Search Marketing Madness starts today! PPC Hero has scoured the Internet for 60 sites to compete in the 2011 tournament, but we need to hear from YOU to fill the four remaining slots. Below are the current...
Continue Reading Nominate Your Favorite Blogs for Search Marketing Madness!
When your office is located in the same town as a five-time NCAA championship basketball team it is impossible not to get swept up in the frenzy of March Madness. But as much as Hoosiers love basketball, we at PPC...
Continue Reading PPC Hero Proudly Presents: Search Marketing Madness!
My how time flies. Today PPC Hero turns 4 years old and Miss Clicks has made him a delicious cake to celebrate. Hopefully his table manners have improved from last year.
If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series: Part 1: Introduction...
Continue Reading Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up
This is part three of our Behind the Curtain: Uncovering Amazing Search Marketers series. Yesterday, Jessica C. posted the job announcement and writing portion of the hiring process series. Prior to that, Jessica N. posted the introduction to our hiring...
Continue Reading Behind the Curtain: Uncovering Amazing Search Marketers Part 3
As Pat mentioned in his Letter From the CEO, we wanted to take an opportunity to let you know who we, at PPC Hero, follow on Twitter or through blogs. Regardless of your experience level, someone out there is always...
At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves....
Continue Reading Behind the Curtain: Uncovering Amazing Search Marketers
Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we...
Continue Reading PPC News Roundup for March 4, 2011 – Au Revoir!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from February. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bryan...
To do our blogs right–grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers–requires a big investment. It’s one that we’ve made for the past few years, and one...
Continue Reading Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their...
Continue Reading To Optimize or Not To Optimize, Google’s New Ad Setting
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