Today’s PPC Hero Landing Page Critique Podcast will focus on PhosphoSolutions, submitted by Mike Browning. Mike said in submission that his goal is to increase sales from his website. PhosphoSolutions is a company that is dedicated to making and selling antibodies.
With this in mind, the PPC Hero team set out to give Mike some tips and advice on optimizing his landing page. Our areas of focus in this podcast include:
- Presenting information on a landing page that will get your audience excited about your product.
- Also, presenting information to your audience in the manner that they are accustomed.
- Ways to quickly and efficiently present benefits of your products.
- Layout out adjustments in order to streamline the design
Mike’s core keywords include: GABA antibody, GABA antibodies, GABA receptor antibody.
Here is a snapshot of Mikes landing page:
Give the podcast a listen, and hopefully you’ll come away with a few actionable items for your own landing page!
or if you want to use another podcasting service, just use this link to add the feed.
PPC Hero Podcast Feed
Download MP3 podcast files:
1. PPC Hero Landing Page Critique Podcast: Phospho Solutions Podcast (9.7MB, .mp3)
You will need the Adobe Flash Player to listen to the podcasts.
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Joe,
Great post, the podcast’s are really informative and a great idea!
I was wondering if you had any more suggestions for companies creating landing pages with thousands of products for sale? Obviously this would be difficult to create a landing page for each particular product but there must be a way make sure your landing pages stay along best practices no matter how many products you sell.
Thanks Joe!
Love your critiques, but wish there was an easier way to access the audio. I noticed the .zip files were not much smaller than the original .mp3. Why not just post the .mp3 so you could play it without having to download & unzip? Better yet incorporate a player right on the page or a link to a player page – more like youtube.
@ Rob: That is a good question. I think you may want to revisit the shell template of your site. To a create a strong landing page for thousands of individual products, I think you should do some testing on the architecture of your site. Determine what what works best, and then plug each product into this template. You can test our variations for only a few products, determine what works, apply this frame to your site, and then upload each product into this template. It’s an idea.
@ Phil: Thanks for the feedback. We do have a player right within the blog post so it should be playable rather easily. We’ll make sure the player is loading correctly. Thanks!