PPC Hero Turns Six!

By , Director of Inbound Marketing at Hanapin Marketing

80 SHARES

 

Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled “Let the Adventure Begin.”

And what an adventure it has been! Since that first post, PPC Hero has grown beyond our wildest expectations. Almost 2,000 blog posts, 5,000 comments, 12,000 subscribers and tens of thousands more regular readers later, we’ve remained very true to the mission laid out in that humble first blog post:

 

Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates.

 

And that remains our goal to this day. Our expert account managers have continually set the bar higher and higher as they post the expert-level advice that PPC Hero has become known for, and that the wider search marketing world turns to in search of their own growth.

As we’ve watched the blog grow, continually producing luminary thinkers in the search marketing world as well as industry-leading events like the annual Hero Conf PPC conference, we couldn’t be more proud.

And nothing proves that fact more than our affection for the PPC Hero himself, the continually evolving character who acts as both mascot and inspiration, embodying the idea of what we all want to be, and the idea we encourage all PPC managers to aspire toward: being a hero.

So it’s without further ado that we’re very pleased to be able to announce the latest update to the PPC Hero character!

New PPC Hero Character

 

As the years have gone on, the PPC Hero has grown in a fairly predictable way. He gets taller. He gets stronger. His hair gets better. If that’s not progress, we’re not sure what is.

But we’ve loved each version of the PPC Hero equally, we promise. We’re so proud of them all, we placed life-size (and near life-size, respectively) wall decals of each one in our headquarters, showing the evolution through the years:

 

Evolution of the PPC Hero

 

It’s been a great ride with PPC Hero so far, as the blog and Hero Conf (now in its second year, and twice as big!) continue to help the citizens of PPC land, ourselves included.

And there are no signs of slowing down–wherever there are account managers in need; wherever quality scores could be higher; wherever beginners are turning into experts: PPC Hero will be there!

The adventure is far from over.

Get more weekly links with our Fast Five newsletter! Five Fast Links in Your Email Every Friday.

Also send me a daily RSS digest

ppc-hero-adwords-disapprovals_search-ads

Twitter Facebook LinkedIn Google+ Email Print More
  • http://twitter.com/AndrewLolk Andrew Lolk

    Congratulations on the birthday! 6 years is almost an eternity in PPC ;o)

    • http://www.hanapinmarketing.com PPC Hero

      Thank you! It’s be a long and wonderful journey.

  • http://twitter.com/congresosem Congreso SEM Pro

    Great news and congrats!!

    • http://www.hanapinmarketing.com PPC Hero

      Thank you!

  • http://www.facebook.com/raju.paliwaal Raju Paliwal

    Congratulations and thanks for sharing the informative PPC tricks and updates.

    BTW You skip leg day….. :P

    • http://www.hanapinmarketing.com PPC Hero

      That’s why the avatar we’re using only includes the upper body.

      Glad you like the blog! Hopefully in the next six years some time can be made for leg workouts.

  • http://twitter.com/Mel66 Melissa Mackey

    Congrats to the PPC Hero team on 6 years and counting! Keep up the good work and add a few leg presses to your workout. ;)

    • http://www.hanapinmarketing.com PPC Hero

      This physique is entirely natural. The giant biceps/pecs come from typing/optimizing all the livelong day.

  • http://twitter.com/larrykim Larry Kim

    congrats heros! PPC hero was the first PPC blog i followed back in 2008
    … i remember reading some article about the long tail and it had some
    hilarious diagram of some kind of creature with a long tail. the cartoon pictures are so funny.

    • http://www.hanapinmarketing.com PPC Hero

      Larry, I am honored to have you as a reader and fan. Thanks for sticking around for so long.

  • http://www.webranking.com/ James Svoboda

    Very cool and congratulations!

    • http://www.hanapinmarketing.com PPC Hero

      Thank you! And double thanks for not adding to my leg complex.

  • http://twitter.com/adMarketplace adMarketplace.com

    Congratulations PPC Hero! Its great to have consistent ppc news, data, and tricks that we care share with the rest of the search advertising world!

    • http://www.hanapinmarketing.com PPC Hero

      Thank you for the birthday congratulations. And thanks for reading!

  • Eric

    Congrats! My only suggestion: PPC Hero needs to do more squats!

    • http://www.hanapinmarketing.com PPC Hero

      Y’all are giving me a complex here.

      Thanks for thinking of me!

  • PPC Management

    Cool tips and updates, congratulation ppc hero. More years to come for you and more blogs to read for.

    • http://www.hanapinmarketing.com PPC Hero

      Thank you! It’s always fun celebrating a birthday.