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PPC News Roundup for 2/19/2010

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Local search might be a great way to boost your clients’ campaigns.  Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.

Get your Google click to call deal while you can! Search Engine Watch has a useful post this week on Mobile PPCall and Click to Call Pricing. Not only does the article explain the significance of the click to call feature but it also includes a hint from Google to take advantage of the current pricing.

What you put on your landing page is key to your PPC success. Search Engine Land recommends one more way to boost your conversions through cross-selling. Although you may not be an ecommerce company, the general concept and tips can be applied to any PPC program.

Now that the Yahoo! and Bing partnership is official, and it will mean big changes for PPC advertisers. Though we will all have time to prepare, we need to start preparing our strategy adjustments sooner rather than later, and this Clix post gives us a few ideas about what changes we will be adapting to.

Setting up campaigns for regional targeting is a great way to boost relevant traffic to your site. The question, as Search Engine Land’s Debra Northart points out, is just how narrow should your geo-targeting be? This post gives you some ideas on what to consider when you’re planning out how to geo-target.

About the Author

Jessica Niver

Jessica is a former Account Manger at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
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