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Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords.
Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into this new space. Search Engine Watch’s Parks Blackwell encourages search marketers to leverage low CPC’s and test mobile search campaigns.
This post from SEO Scoop gives some great suggestions on how to use your PPC data to gain insight into your SEO strategy. By digging int the data, you can find the best keywords to go after, and if you are showing ads on the content network, you can use that data to help build your link building strategies.
Maintaining a great client relationship takes skill. SEMGeek thinks the first meeting “discovery phase” is the most important. It certainly helps to make a good impression when first meeting with a client and set the tone for the rest of the working relationship. In their report, they have some great tips for starting things our right.
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A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding of how to create an...
I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree!
How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted...