PPC News Roundup for 3/12/2010
March 12, 2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to start unpausing some of your keywords.
It’s important to pay attention to click-through rate in your PPC campaigns, as it’s a factor in Quality Score and can be an indication of the general quality of your keyword structures and ad messaging. But it can change over time, and it’s not always something to freak out about- the RKG blog explains why.
Did you find something in your ad group that’s really working? Now that it’s really working have you tried to replicate it within the ad group and across all of your campaigns? Perhaps your ads are over optimized. Matt Wagner takes a moment to explain why he thinks a diverse group of ads are better than highly optimized.
Once you’ve completed your keyword research and created your target list, it’s important to take some time to understand how you should be conversing with audience. As this post from PPC Blog explains, you can utilize Google’s related search function to help you discover the language patterns of searchers so you can attract your target audience, and communicate with them more effectively through your ads and landing pages.
Stop spending your daily budget if you want to get more clicks! This may sound counter-intuitive at first, but after reading this post from E-Marketing Performance, you’ll understand how spending your daily budget could actually be preventing you from getting your full potential of clicks. The goal is to find your spend sweet spot so you gain the most PPC visitors for your money.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.