PPC News Roundup for April 10, 2007

• Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips.

• AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over this positive forecast. Why can’t we just have a report that says “Everything is looking great, don’t worry about a thing”?!

• Inside Adwords discusses some basic keyword optimization and expansion. As far as PPC management is concerned, there isn’t anything shocking in this article, but it’s well written.

• What can you tell from the 100 impressions for a PPC campaign? Not much. However, over at Marketing Pilgrim Stephanie Cockrel discusses what you can learn from these first 100 impressions. For some clients this may hold water, but for other clients this number is either way too low, or even way too high. Interesting none-the-less.

• Some tips on ‘small niche keyword research modifiers’ that can apply to both SEO and PPC.

• This is an excellent post regarding client communication and how it relates to aligning your online marketing goals with the realistic goals that your clients understand. Every day we are reminded of how important it is to ensure that we are working for the best interest of the client, essentially being a ‘valuable asset’ to them and their bottom line.

• In a refreshing report from Axcess News, this study shows the growing confidence in online advertising and the growth that it represents. Seeing that U.S. online ad spending should grow for at least the next five years assures me that we’ll all be employed for a little while longer!

• Google makes reach and frequency reports available for site-targeted AdWords campaigns.

• Copyblogger offers advice for writing and organizing copy on your landing pages to generate higher conversions.

• Wired magazine interview with Google CEO illuminates how we should think of Google: advertising system, end-user system and giant supercomputer.

do some of that social network stuff.

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