PPC News Roundup for April 17, 2007

• Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet).

• Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids

• This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were aimed at the same destination URL with the same product listings, etc. How did this slip through the cracks?

• PPC Discussions offers a nice rebuttal to an article posted on SELand. The originating post stated that it was a good practice to take your lousy content away from SEO and instead use it for PPC. This simply isn’t the case anymore. Great content on PPC landing pages is just as important (just think about Quality Scores!).

• Everyone in the SEM industry is trying to find some reason to accept or reject Google’s purchase of Double Click. This post describes how it could prompt a resurgence in banner advertising.

• According to a post at SERoundtable, the first reports of Google’s Pay-Per-Action beta test are in. While the set-up was easy for both publishers and advertisers, thus far they haven’t seen any positive results.

• MSN adcenter is now falling in line with the other big boys by announcing their Quality Score initiative. The criteria for their Quality Score appears to be similar to Adwords and Yahoo but we’ll see this affects our performance.

• Brad Geddes at ewhisper.net gives great advice on action words to increase CTR & Conversions

do some of that social network stuff.

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