PPC News Roundup for April 9, 2008
April 9, 2008
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn’t going to be Yahoo’s answer to AdWords Editor, then they need to get one soon!
When writing your PPC ad copy you are always looking to highlight your UPS: unique selling proposition. Kenneth at Mind Valley Labs has written an obiturary for the UPS as every market continues to get more and more saturated with competition and competitive marketing messages. But he has proposed a new to appeal to customers: UEP – unique emotional proposition. I have a few clients for which this could be very appropriate!
The Google Quality Score vs. The Human Quality Score: let the debate begin, or continue! Actually, this is a very good post from Scott at No More Landing Pages. The core idea of this article is that you need to design landing pages for humans, the people who are actually going to your site – and not for the Quality Score. What it comes down to is design your landing pages for your customers, plain and simple.
The big news this week is that Yahoo! has purchased the analytics software company behind IndexTools. If some of the rumors are true, it would be nice to get another free tracking option to pair with Google Analytics.
Jeff Hudson over at The PPC Book posted today about a call tracking service in Google AdWords. Wha-wha-what??? I haven’t seen this in my accounts yet, but I promise you I’ve already sent an email to my AdWords rep! Call tracking is a great way to track offline customer response, and a free option would be spectacular.
The adCenter Community blog does a nice job of explaining why and how you should target non-brand keywords in your PPC account. This post is for advertisers who have either zero brand equity or have already tapped out all possible brand keyword variations.
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Where You Should Focus Your Facebook Brand Awareness Efforts
Learn the basic metrics to focus on when you want to build awareness on Facebook.