PPC News Roundup for August 2, 2010

There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required to share cost, impressions, and clicks with your client. I’m sure most of us already do this but if you aren’t, start preparing some basic reports that contain this information. You’ll be required to share them in about six months.

If you’ve let your focus on Quality Score drift a little bit lately, you need to snap out of it. Although you don’t have a say in what your quality score is, you can do a lot to help improve it. With that said, there are a lot of things people are doing that simply aren’t having an effect. Andrew Goodman over at Traffick shows us some Quality Score myths and gives us some advice about how to effectively increase your scores.

Creating a budget may not sound like the most exciting thing in the world but it is vital in keeping your PPC in order. Before you begin to create your budget it is important to realize that in order to be successful you have to understand AdWords budget settings and their impact on conversions. Jeremy Mayes from PPC Discussions has an excellent article on budget settings. Ultimately, the end result will be able to show where your money is coming from, how much is there, and where it is all going.

Leonardo Dicaprio’s latest blockbuster opened to the tune of $62 million partly because of a great advertising strategy. As Kevin Burns of WPromote reports, they slowly began releasing stills and intriguing clips of footage to build viewer interest.  Now you might be asking yourself “ok, viral marketing, what does this have to do with PPC?” Simple, you have to put an idea in someone’s head when you are doing PPC marketing. When you are writing your PPC ads try and think about how to create ad text that doesn’t read quite like an Ad. If searchers are thinking “Wow I think this is really cool” instead of “Ok that’s an interesting ad” they are more likely to pursue an ad further.