PPC News Roundup for January 9th, 2009

Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC roundup for 2009.

  • Hopefully, your SEM agency is doing a great job for you.  However, it’s always good to know how to spot a bad agency.  This post describes how to spot “bad” agencies and promotes PPC clients to be involved in the process.
  • Creating a great PPC campaign is only part of the advertising battle.  This post tackles how the landing page experience is just as important and comes down to this question: “Do your landing pages support success?”
  • There is creating and utilizing landing pages, and then there is landing page management. “…as organizations scale up the number of distinct landing pages and post-click marketing initiatives they’re running, they encounter a different set of challenges.”  If you ever had questions on efficiently growing your LP management, this post has 36 answers!
  • Brad Geddes has a great post on whether PPC and SEO cannibalize each other.  They ran a test on a client who had both PPC and SEO rankings for a term, and once they stopped doing PPC they lost about 200 clicks in one month.  To determine what is best you really need to determine if losing those 200 clicks is more profitable for you then actually paying for them, Brad says.