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PPC News Roundup for July 15, 2008

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  • Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
  • Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, and choose the right keywords.
  • Katrina over at PushONline Marketing has a great post on the differences between Google analytics and Urchin. If you use either, you may find her post incredibly useful and interesting!
  • Jeremy from PPC Discussions has written a post on the accuracy of the new Google Adwords keyword tool feature that is showing numbers of actual searches performed per keyword level. A test he performed showed Google was surprisingly within 5% of what his June keyword impressions were. Nice Google!

About the Author


Amber is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
  • Pay Per Click Journal

    Great roundup as always – love the metaphors…the cheesier the better really.

  • Katrina

    Thanks for the mention Amber, and for highlighting the Marketing tips in the style of Lionel Richie… I’m inspired.
    I think my next post will be an ode to Chesney Hawkes.
    Speak to you later,


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