PPC News Roundup for July 15, 2008

By ,

0 SHARES
  • Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
  • Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, and choose the right keywords.
  • Katrina over at PushONline Marketing has a great post on the differences between Google analytics and Urchin. If you use either, you may find her post incredibly useful and interesting!
  • Jeremy from PPC Discussions has written a post on the accuracy of the new Google Adwords keyword tool feature that is showing numbers of actual searches performed per keyword level. A test he performed showed Google was surprisingly within 5% of what his June keyword impressions were. Nice Google!

Get more weekly links with our Fast Five newsletter! Five Fast Links in Your Email Every Friday.

Also send me a daily RSS digest

ppc-hero-adwords-disapprovals_search-ads

Twitter Facebook LinkedIn Google+ Email Print More
  • http://payperclickjournal.com Pay Per Click Journal

    Great roundup as always – love the metaphors…the cheesier the better really.

  • http://www.pushon.co.uk Katrina

    Thanks for the mention Amber, and for highlighting the Marketing tips in the style of Lionel Richie… I’m inspired.
    I think my next post will be an ode to Chesney Hawkes.
    Speak to you later,
    K