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PPC News Roundup for June 13, 2007

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  • Microsoft is making strides with adLab. They already launched a handful of useful tools, and looks like they’ve got more complex tools in store for the future.
  • While everyone else is touting the growth of paid search advertising, ClickZ is reporting the steady downfall of ROI (43% under last year!). Grokdotcom argues that it’s time marketers avoided paid search and concentrated on organic strategies. However, for all the reasons listed in that post, I could find ways to apply them to improving paid search ROI as well.
  • This is an example of how the new Ask UI yields greater user satisfaction.

About the Author

Amber

Amber is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.
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