PPC News Roundup for June 13, 2007

  • Microsoft is making strides with adLab. They already launched a handful of useful tools, and looks like they’ve got more complex tools in store for the future.
  • While everyone else is touting the growth of paid search advertising, ClickZ is reporting the steady downfall of ROI (43% under last year!). Grokdotcom argues that it’s time marketers avoided paid search and concentrated on organic strategies. However, for all the reasons listed in that post, I could find ways to apply them to improving paid search ROI as well.
  • This is an example of how the new Ask UI yields greater user satisfaction.

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

Our PPC Training is Not for the Weak-Minded

Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions we are most excited to...