Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff.
Have you seen the new AdWords bid simulator? It’s not widely available yet but you should check your account to see if you qualify! If you do have access, Portent Interactive reported on an update to this helpful tool.
How much are people willing to pay for your product or service? Can you change their mind? Damon Gudaitis at Copyblogger discusses how your customers’ perceptions of your item’s worth– and your own portrayal of such- can influence sales, popularity, & brand loyalty.
Please tell me you’re totally comfortable with AdWords’ new interface. It’s almost that time when you’re going to lose the old one completely, so if you’re not…register for one of their webinars? Or at least read the New Interface Thursdays series and find out where the information you’re looking for from the previous interface is now.
Targeting multiple audiences for PPC can get complicated. It is difficult to make one PPC campaign speak to a range of potential customers. IN this case, segmentation is the answer. Read about PPC segmentation strategy in this post from Search Engine Land.
The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network website list recently and added in exclusions, it might be time to take a look.In both Google and Yahoo! you can exclude both domains and subdomains from your network. When reviewing your performance, make sure to choose a date range that will give you enough data so you can make appropriate exclusions. Typically you want to use at least 30 days but depending on your account, you may want to use 60 or 90 days or perhaps even longer. Keep in mind that it is important to look at the big picture. Just because a site doesn’t work for one ad group doesn’t mean it won’t work for another.