Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff.
Have you seen the new AdWords bid simulator? It’s not widely available yet but you should check your account to see if you qualify! If you do have access, Portent Interactive reported on an update to this helpful tool.
How much are people willing to pay for your product or service? Can you change their mind? Damon Gudaitis at Copyblogger discusses how your customers’ perceptions of your item’s worth- and your own portrayal of such- can influence sales, popularity, & brand loyalty.
Please tell me you’re totally comfortable with AdWords’ new interface. It’s almost that time when you’re going to lose the old one completely, so if you’re not…register for one of their webinars? Or at least read the New Interface Thursdays series and find out where the information you’re looking for from the previous interface is now.
Targeting multiple audiences for PPC can get complicated. It is difficult to make one PPC campaign speak to a range of potential customers. IN this case, segmentation is the answer. Read about PPC segmentation strategy in this post from Search Engine Land.
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business.
However, if you’re a niche, specialty business and you haven’t yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely crucial for specialty businesses.
Let’s say you run a business that specializes in designer shoes that come in hard-to-find sizes. Broad head terms like “shoes,” “men’s shoes,” “women’s shoes,” “sneakers,” “flats,” etc. aren’t really going to work for you.