PPC News Roundup for June 27, 2007

• A post on Seroundtable talks about a company whose offering services to damage your competitors search engine rankings and protect your own…is this for real?!

• We know that search is a complex beast, but we keep learning just how complex it is.

• Let your fingers do the walking: Yellowpages.com revamps its site and this could help your local search campaign.

• This free tool for paid search forecasting can be handy when you need to make back-of-the-napkin PPC projections.

• In a humorous, but somewhat horrifying look at some people’s opinion of AdWords, PPC Discussions looks to assuage the angry mob claiming to be ripped off by Google.

• A post on search engine watch talks about external media and how it can affect your ppc campaigns. They’re basically stating that consumers who search for a product or service online after seeing it in the media, may be less qualified traffic than the usual.

do some of that social network stuff.

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