PPC News Roundup for June 7, 2007

• This is an excellent study of the difference between keyword matching types in Google and Yahoo!.

• A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s.

• Google’s sponsored search results are now bolding search query synonyms within ads (i.e. “purse” bolds “handbag” with an ad).

• This new keyword tool, Keyword Companion, reviewed by reviewlicious.com, helps you source relevant keywords for your campaign, as well as help you break the collected phrases into logical groups, ready for you to use in your Google AdWords & Yahoo! campaigns. Downside, it costs money.

• A post on threadworks.org talks about a Beijing based lab for Microsoft performed a study on new algorithms that correctly guessed the gender of a web surfer 80% of the time, and his or her age 60% of the time.

• The Google Black Box is opened slightly check out SEOMoz to unlock the mystery.

Related posts:

1. Top 5 PPC Developments That Made News in 2007
2. Our Greatest Hits for June!
3. Our Greatest Hits for June 2010
4. Our Greatest Hits for June 2009
5. MSN Age & Gender Targeting

This entry was posted on Thursday, June 7th, 2007 at 7:30 am and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.