PPC News Roundup for March 28, 2008

  • Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords.
  • Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The ‘USP’ as he calls it helps your ads start apart from the rest to ultimately improve click-through rates.
  • Last week I wrote on the new Google automatic matching beta available for select advertisers. Now, KoMarketing Associates, Joseph Vivolo speaks out on why he won’t use Google’s automatic matching beta. Some of his reasons include no quality score implications and no reporting.
  • Video ads are live on the Google SERPs. It’s interesting to note that while these video ads are still CPC based, a click to view the video will be counted as a click (even if the user doesn’t click through to your site). It will be interesting to see how well this technology turns into conversions for advertisers.
  • I find it humorous that our collective bad experiences with support personnel have lead to random outbursts of the “happys” when a positive experience has been had. Most recently, the PPC Book talked to a real human and got some real answers from adCenter’s support.