Follow @Hanapin PPC News Roundup for May 1, 2007 By Amber, Tweet 0 SHARES The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list of “5 bad things about landing pages” defiantly goes against the traditional school of online marketing thought. What happens when MSN begins displaying your ads beyond keyword searches? Who knows!? But I agree with the Google Cache in thinking this can’t be good for click-through-rates. Are display ads making a comeback? It’s too early to tell, but Business Week seems to think all signs point to Yes. Penny Hagerman talks about four reasons why you’re A/B testing last year won’t hold true this year. No coupons, no customers. Andy Beal talks about Google checkout tanking after one company stops handing out coupons.