PPC News Roundup for May 1, 2007

• The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads.

• According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool.

• The AdWords team announced that the ability to block specific IP addresses will be released in the next month.

• This list of “5 bad things about landing pages” defiantly goes against the traditional school of online marketing thought.

• What happens when MSN begins displaying your ads beyond keyword searches? Who knows!? But I agree with the Google Cache in thinking this can’t be good for click-through-rates.

• Are display ads making a comeback? It’s too early to tell, but Business Week seems to think all signs point to Yes.

• Penny Hagerman talks about four reasons why you’re A/B testing last year won’t hold true this year.

• No coupons, no customers. Andy Beal talks about Google checkout tanking after one company stops handing out coupons.

do some of that social network stuff.

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