Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried already. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have thought of.
The first area to check into when you get stuck is the Opportunities tab at the top of your AdWords account. Every couple of weeks, Google automatically scans your account and provides suggestions for optimization. There are ideas for bid or budget changes as well as keywords to consider adding.