PPC News Roundup for May 1, 2007

  • The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads.
  • According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool.
  • What happens when MSN begins displaying your ads beyond keyword searches? Who knows!? But I agree with the Google Cache in thinking this can’t be good for click-through-rates.
  • Are display ads making a comeback? It’s too early to tell, but Business Week seems to think all signs point to Yes.
  • No coupons, no customers. Andy Beal talks about Google checkout tanking after one company stops handing out coupons.

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