PPC News Roundup for May 4, 2007

• In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths.

• Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management.

• Jeeves is dead. Long live the Algorithm. Jeeves is shouting, “Hey Look at Me!” Will it work?

• Which search engine returns the best results for Bubble Yum? SEO’Brien compares the big player search engines in a variety of search settings.

• Excellent posts by some former Google employees on tracking conversion rates (hint: it’s harder than you think) and on getting the right data feed for your shopping search engines.

• Even though this is very niche blog — advice for affiliates in the insurance vertical — it can be applied to any industry

• Asking who, what, when & how much is important when facing a prospective new client.

• Are Yahoo! and MSN planning a merger?

• Football fanatics have a new home for sports related searches, thanks to Google

• Google Adsense: How to avoid accidental clicks on your campaigns.

• SearchEngineLand reports Shopzilla, Bizrate & Pricegrabber are all topping Google, MSN & Yahoo! in their quest to gain shopping comparison customers.

• Cassie Carson from Insuremeblog.com talks about a potential new tool for finding out where your ads are being placed on the content network.

• EWhisper.net says you won’t overpay for Google Adwords Preferred Cost Bidding.

• A new look for Yahoo!?

• Thoughts on strategies to encourage clients to utilize keyword research to include on their site.

do some of that social network stuff.

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