PPC News Roundup for May 4, 2007

  • In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths.
  • Excellent posts by some former Google employees on tracking conversion rates (hint: it’s harder than you think) and on getting the right data feed for your shopping search engines.
  • Cassie Carson from Insuremeblog.com talks about a potential new tool for finding out where your ads are being placed on the content network.
  • Thoughts on strategies to encourage clients to utilize keyword research to include on their site.