PPC News Roundup for May 8, 2009

  • Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features!

  • YSM is integrating the favicon into their search results. Now, if someone searches for something matching your domain name, your favicon will pop up next to the url in your ad! I love this idea. It brings another visual element to the table that wasn’t available before. Adding an identifiable brand presence directly to an ad will make it grab the user’s attention right away. On the other hand, it could just clutter up the space. I guess we’ll have to wait and see. Currently this is only being tested on select advertisers.

  • The Get Elastic eCommerce Blog released a 3-part blog series debunking myths of PPC. Get their take on the common myths related to organic vs. paid traffic, increased bids for increased rankings, and non-converting keywords.

  • In a world of ever-shrinking budgets, it’s time to shift the focus your sales pitch in order to maximize your PPC budget allocation. This post from SEM Geek gives us some great out-of-the-box ideas to better monetize your PPC marketing plan to clients and expand its objective beyond driving leads or sales.

  • Something I have personally been stressing about with my own ecommerce clients is exactly how to find the variables for revenue tracking in analytics. Well, the ROI Revolution blog has the answer you may be looking for.
  • Stoney deGeyter reminds us that blindly trusting the results of our keyword research without testing for real-world relevance isn’t the best way to find success. Read his advice on testing your original keyword research to develop more profitable keyword lists.