- Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up.
- Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before entering them into the Google platform. Categories he goes into are broad versus long-tail keywords, geo-targeting, initial phrases and keyword tools.
- The push to provide the best user experience possible continues as MSN AdCenter announces an update to their quality-based ranking system. There isn’t anything too shocking in this post as the tried-and-true approach to quality score management still rings true: be relevant to a user’s query, back up any promises made in your ad text, and have an easily navigable site.
- It’s important to know all of the PPC business models so that you can decide which is right for you and your business. Gordon Choi has done a good job of explaining the options available to you as a PPC advertiser. These various models apply only to AdWords.
- This post on persuasive ad copy reminds us to “understand how your customers think” when writing ads that will influence users to click! Other points to ponder: include a call to action, state a benefit/fill a need, and convey a sense of urgency.
- The MoreVisiblity blog offers a superb breakdown of optimizing and monitoring contextual advertising campaigns. They detail everything from account structure, bid management and reporting tactics for achieving the best results possible when using content.
Related posts:
- Our Greatest Hits for October!
- Top 5 PPC Developments That Made News in 2007
- Our Greatest Hits for October 2009
- Our Greatest Hits for December 2009
- Our Greatest Hits for October 2010
