PPC Strategy Through Expansion And Reviews
September 28, 2015
Working with a PPC agency should encompass more than just monitoring how the numbers are doing. Not only should communication be clear and transparent, there should be creative strategies in place, fresh insights continuously attained, and market expansion ideas offered. Let’s review a couple of proactive processes.
Market expansion is a great follow-up from a competitive analysis, because you may find that competition is increasing and potentially reaching the point of diminishing returns for some channels. Your PPC agency should provide you with a market expansion plan that includes how, why and how much to expand into other channels.
Quarterly Business Review
A quarterly business review encompasses many strategic tools. The review should be in presentation format, be more in-depth and provide an opportunity for the client and the PPC agency to brainstorm and reflect on performance, discuss key insights and collaborate on future initiatives and goals. A few strategic items that we’ve found success covering during these quarterly business reviews include:
- Performance numbers comparing year-over-year and/or previous period
- Industry trends and projections
- PPC Impact
- Account insights
- Strategic action plans
Browse By Category
Why Online Polls Are Critical To Understanding Your Users
You may believe polls are just distracting or annoying. Challenge yourself today to learn how polls can be critical in understanding your users.
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
What the State of PPC Report Reveals for 2018
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.