Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It’s the one time of year when people are forced to spend a ton of their hard earned money to buy presents for their friends, family, co-workers, the needy and even their beloved pets. If you’re not utilizing this time of the year to maximize your oniline revenue you’re truly missing out.
We’re taking five days to give all PPC advertisers proven successful tips and tricks to not miss out on the greatest shopping season of the year.
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Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.