Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are my top 3 tips of mobile PPC marketing.
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.