Rookie or Veteran - PPC Basics Every Advertiser Should Know and Use

Back to School with PPC Basics

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!

Friday: 30 Pay per Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary

Monday: Learn the Pros and Cons of Each PPC Search Engine

Tuesday: Learn the Basics for Building A Killer Keyword List

Wednesday: A Beginners Checklist for Writing Benefit-Focused Ad Texts

Thursday: How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages

Friday: How to Analyze the Most Important PPC Reports

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

Our PPC Training is Not for the Weak-Minded

Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions we are most excited to...