October 18, 2011
I’m excited to announce PPC Hero’s signature event!
The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to learn and network with the brightest minds in search marketing!
Day 1 will be a traditional conference format with a single track of speakers and panels. We have ~15 slots available, and we’ll reach out to folks in the industry soon, so if there’s someone you think should speak (including you!), send me their name at pat dot east at hanapinmarketing dot com. Speakers will include in-house paid search specialists, agency account managers, and folks representing the conversion optimization and PPC software industries. We’re targeting up to 100 attendees, and we’ll start early in the morning and go until 5 or 6. We’ll also hold a reception that night or a welcoming event the night before!
Day 2 will be a more intimate workshop where up to 20 attendees will work on their account with 1 or 2 Hanapin team members. Unlike attendees from day 1, these folks will be managing accounts in-house with at least $25K/mo in spend. We’ll help them generate better performance for their accounts, show them the strategies and tactics we use, and help them implement the things they learned from day 1. We’ll start in the morning and be done by lunch-time.
Stay tuned for details to follow and in the meantime, check out the brand-new Hero Conf website for more information. I’m looking forward to seeing you in Indianapolis!