For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don’t always work in the editor. **Gasp!**
Occasionally, I still work in the AdWords interface to make changes or create new campaigns. The other day I was doing just that, creating a new campaign the “old fashioned way,” and discovered a new tool. When creating a new campaign, you can now copy campaign settings from an existing campaign to speed up the process!
This tool allows you to copy all of the important data from an existing campaign including the following:
- Daily Budget
- Networks (Google.com, Search Network, Content Network, etc.)
- Target Language
- Target Location
What I’ve been most excited about is the ability to copy the “Target Location” settings. I work with a client that has complex, world-wide geo-targeting in place. In the past I’ve been forced to transfer this information manually – which is a royal pain in the you-know-where.
For those naysayers out there who will undoubtedly say, “John, you can copy campaigns with settings in AdWords Editor.” In that you would be correct. However, that process copies the entire campaign — keywords, ads and all. This new tool allows you to isolate the campaign settings and copy them independently. My thanks to Google for adding another time saving tool to AdWords.
     | do some of that social network stuff. |
Have to say I have just tried this out and found few issues that arose due to this new functionality, whether you use it or now:
Now this feature exists, when you create a campaign, you cannot chosse whether to ahve it on search or content, and are automatically defaulted to all networks (google + search network + content). You can only change this once you have created the campaign by going back into campaign settings.
Furthermore, mine keeps bugging if I duplicate the settings of an existing search campaign, but try and change the target networks (search/content again)…
I guess it’s fine if you want t duplicate the entire settings, ie are creating a new campaign for a new product/service, but if you are creating and additional campaign to give yourself more exposure, then it starts bugging..
;D