For this month's infographic, we wanted to emphasize landing page tips that are key to conversion rate optimization (CRO) to go along with this month's CRO Toolkit, which can still be found over at our CRO Toolkit page on the Hanapin Marketing site. Below is a transcript of the copy included in the above infographic image. Enjoy! Landing Page Tips That Should Be Set in … [Read more...] about Landing Page Tips That Should Be Set In Stone [Infographic]
Search Results for: PPC
A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into this category as well. Call tracking can help you understand the enormous value of mobile PPC or perhaps an opportunity to better allocate … [Read more...] about A Double-Take: Why You Need Call Tracking Now.
Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a much longer list of other factors. Splitting out that last piece about how the brand goes to market, they have to determine which marketing channels … [Read more...] about Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
Leads, Be Mine: How to Romance Your Target Audience
Valentine's Day is approaching, love is in the air, and everyone is looking for new and old ways to make a lasting connection with the people they care about. For marketers, that means producing compelling, highly relevant messages that resonate with exactly the type of person we want to engage with our brand. For PPC marketers in particular, it means well-tested ad copy, … [Read more...] about Leads, Be Mine: How to Romance Your Target Audience
How to Further Refine Your Remarketing Lists
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you have to offer. Currently, there are ways to refine the audience even more by specifying certain pages the user visited, or certain actions they completed. The … [Read more...] about How to Further Refine Your Remarketing Lists
How Auditing Placement Data Cut CPA’s by 67%
To most folks, finding (non-Remarketing) success on the Display Network can be an elusive goal. This vast conglomeration of partner sites can, without proper management and restraint, place your paid advertisements in front of just about anyone, anywhere. They'll usually spend a lot of money in the process, too. However, with a consistent approach and careful eye towards … [Read more...] about How Auditing Placement Data Cut CPA’s by 67%
Grow Leads 17% By Segmenting Search Partners During Bid Changes
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how I perform bid changes to the point that I could replicate that process with automated rules in AdWords or through a bid management system like Acquisio. However, there is something … [Read more...] about Grow Leads 17% By Segmenting Search Partners During Bid Changes
Google Changes Naming Conventions for Conversion Tracking
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have gotten an email alerting you of the upcoming enhancements. These changes are to help you better track different types of conversions and … [Read more...] about Google Changes Naming Conventions for Conversion Tracking
Making the Most of the Dimensions Tab in AdWords
A new year means a new start, if you haven’t been utilizing the dimensions tab to date you have been missing out! The dimensions tab provides you with the opportunity to do a lot of top level analysis, moving away from just looking at your campaign and instead focusing on the target market who are seeing your ads. This data allows you to understand your target market and work … [Read more...] about Making the Most of the Dimensions Tab in AdWords
Segmentation: A Unique Way To View Account Performance
In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them. Why Use Segments in the First Place? Let’s face it; Adwords is one big blob of numbers. The problem we all face as ppc pros is how to make this big blob of data … [Read more...] about Segmentation: A Unique Way To View Account Performance
The Art of Transparency: Better Reporting for Better Results [New Webinar]
Reporting. It's the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we're doing, whether we're succeeding or staying flat, and what we should focus on, in nine different ways. On the other hand, it's time-consuming, it doesn't actually produce results in and of itself, and it gives our client or boss nine … [Read more...] about The Art of Transparency: Better Reporting for Better Results [New Webinar]
Why Are Your Quality Scores Dropping with Improved CTR?
“We’ve worked really hard on improving CTR, but Quality Scores are actually going down. How is that possible?” Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that many advertisers … [Read more...] about Why Are Your Quality Scores Dropping with Improved CTR?
