Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to … [Read more...] about Save Time With Google’s New Undo Button
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6 Reasons January is the Perfect Time to Register for Hero Conf
It's a new year, which means new challenges, new goals and, most importantly, new budgets. It's time again to make your annual conference plans! Business or career development is an important aspect of any company's annual planning, and we at PPC Hero would like to humbly suggest that you earmark the world's largest PPC conference, Hero Conf, in your 2014 budget. Here are 6 … [Read more...] about 6 Reasons January is the Perfect Time to Register for Hero Conf
Recover From the Holidays Faster Than Your Competition [New Webinar!]
There's no reason to be ashamed. Whether your holiday season is a crazy rush of massive sales increases and logistical ecommerce nightmares... or the other kind, in which business slows to a crawl and none of your prospects are in the mood to respond, it's going to take a little while for things to go back to "normal." The only problem is, in the world of digital advertising, … [Read more...] about Recover From the Holidays Faster Than Your Competition [New Webinar!]
Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and let you get right to work on implementing the ideas that result. That's exactly what two new AdWords scripts … [Read more...] about Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
Avoid Making Things Worse With These 3 Easy Tips
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and I got really busy. I have 12 posts to go and hope to have them all done by the end of January (the 90-day mark). In the ~30 days since my last post Hanapin has changed … [Read more...] about Avoid Making Things Worse With These 3 Easy Tips
A Perfect Account Structure: Fact or Unicorn?
Here at Hanapin, we’re always trying to find the best way to do things. If there’s a method that generates the best results, we’ll call it a best practice and teach it to all the Account Managers as the best way to do that thing. One such thing we’ve been working on for a while is account structures. It seems there are a number of different methods that different people in the … [Read more...] about A Perfect Account Structure: Fact or Unicorn?
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response, so instead of paying a cost-per-click, they developed a pricing model called CPE (cost per engagement). Measuring and setting cost per … [Read more...] about Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Bring The Hammer Down on Inefficient Spend With Dimension Analysis
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The good news is that this isn’t the 19th century and we do have the tools to reveal where our ad spend is being wasted. Now, we all … [Read more...] about Bring The Hammer Down on Inefficient Spend With Dimension Analysis
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
Why You Have To Get Used To Universal Analytics
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. After Eric's coverage of AdWords … [Read more...] about Why You Have To Get Used To Universal Analytics
From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards
Every year here at Hanapin Marketing we give our clients and close friends something special for the holidays. We don't want to let a time that's known for cheer and reflection to go by without showing our appreciation for everyone we work with. It's been a truly wonderful year, and we like to thank the folks responsible. This year, we wanted to make it extra personal, and to … [Read more...] about From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards
