I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for the ad left me feeling cheated -- because there was absolutely NO tie-in between the image and the ad copy. None. Why show a picture of a brain … [Read more...] about Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
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Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save the day with the announcement of enhanced campaign Bid Adjustment Reporting. Google Analytics now allows you to view how your bid multipliers are preforming by … [Read more...] about Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
RLSA & Why Tablet Targeting Isn’t Dead
Today's post is brought to you by PPC Hero Ally Thomas Hertkorn. Thomas is currently Head of SEM at Netlead GmbH & Co. KG, SEM in Berlin (Germany), specializes in PPC consulting, automation of large PPC accounts and has over 6 years of experience in Online Marketing. You can reach him @ThomasHertkorn -- Imagine you have a online shop that sells only tablet cases, where … [Read more...] about RLSA & Why Tablet Targeting Isn’t Dead
Facebook As Image and Brand-based Advertising?
So... the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range of retail purchases. But at the same time, somewhere close to 90% of purchases are researched online, with research including articles, … [Read more...] about Facebook As Image and Brand-based Advertising?
Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per 1,000 people reached, and … [Read more...] about Facebook Reports Get an Extreme Makeover
This 15 Minute Excel Macro Provides Granular Search Term Data
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account, Carrie has dived into quick and dirty quality score techniques, and Sam showed you the ten minute 'sense-check' audit. Today, I'll be showing you how to analyze every word of every search term … [Read more...] about This 15 Minute Excel Macro Provides Granular Search Term Data
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Build Out Your Account With 3 Time-Saving Tips
It's series week on PPC Hero, and for July that means we're all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad review, we're here to lend a helping hand in reclaiming a little bit of your work life from the rigors of PPC account management. For today, we're … [Read more...] about Build Out Your Account With 3 Time-Saving Tips
Stay Ahead of the Game with Google’s Newest Dashboard
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination. This won’t directly help you manage your account but can be very helpful overall. While managing an account is its own game there is also the need to keep abreast of … [Read more...] about Stay Ahead of the Game with Google’s Newest Dashboard
