Cut out what doesn't work and expand what does. It's simple in theory, but can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids should you double down on, and what campaigns simply aren't working? Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader … [Read more...] about Webinar Recording – Live PPC Grader: Are You Acing or Failing?
Search Results for: PPC
#ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count down we're seeing more and more avenues to track. So it's really no surprise that PPC Pros have tracking on their minds. Join renowned … [Read more...] about #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
Live PPC Grader: Are You Acing or Failing? [Webinar]
Cut out what doesn't work and expand what does. Optimizing your account is simple in theory, but it can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids should you double down on, and what campaigns simply aren't working? Submit your account here to be reviewed during the live webinar. Knowing what to … [Read more...] about Live PPC Grader: Are You Acing or Failing? [Webinar]
Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying attention to those details will always end up improving your account, no matter where you’re at in the spectrum. This week’s webinar recording … [Read more...] about Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
3 Essential Tips for Spying on PPC Competition
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research. You all know this person “Let’s just see what the competition is doing and copy … [Read more...] about 3 Essential Tips for Spying on PPC Competition
Eight Things PPC Beginners Do (That You Should Too)
PPC pros don't know everything when they're just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying attention to those details will always end up improving your account, no matter where you're at in the spectrum. This week's webinar will focus … [Read more...] about Eight Things PPC Beginners Do (That You Should Too)
Webinar Recording: How to Win at Social PPC – Facebook Edition
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. Video: Slides: Webinar Recording: How to Win at Social PPC - Facebook Edition from Hanapin Marketing Extra Questions: 1) For Months I had a Campaign … [Read more...] about Webinar Recording: How to Win at Social PPC – Facebook Edition
PPC Reality Vs. PPC Theater
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater when looking at reports from other agencies, when trying to peel back data I am sent from clients and even internally, at times, when we are talking … [Read more...] about PPC Reality Vs. PPC Theater
8 Simple Ways to Leverage SEO Data & Improve PPC Results
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of you ask about how you can utilize that, and other, SEO metrics and data to increase performance in your paid search campaigns. Well ask and ye shall receive, … [Read more...] about 8 Simple Ways to Leverage SEO Data & Improve PPC Results
Are There Any Real PPC Experts?
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be proficient, 2 years to become an expert and 3 years to be able to actually apply that knowledge at an expert level. In the most recent training I made a joke, but then quickly realized it was … [Read more...] about Are There Any Real PPC Experts?
How to Win at Social PPC: Facebook Edition [Webinar]
Being "good" at social media is often easier said than done, and that goes double for social advertising. Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular. They'll deliver key insights including: What tactics, … [Read more...] about How to Win at Social PPC: Facebook Edition [Webinar]
PPC Hero Honors MLK’s Historic Speech
PPC Hero always honors the heroes that came before him: … [Read more...] about PPC Hero Honors MLK’s Historic Speech
