Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: Jeff Baum shared how to Set Your YouTube Stage with TrueView Ads … [Read more...] about A New Perspective For YouTube Advertising
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Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
It's here! Registration for Hero Conf Austin is now open! We're headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we're excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you. We've … [Read more...] about Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
AdWords Editor 12: Everything You Need To Know
Before jumping into the new and improved AdWords Editor 12, let’s take a moment to applaud how far we have come. There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet … [Read more...] about AdWords Editor 12: Everything You Need To Know
How To Utilize PPC Brand Building Strategies
When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not an easy task because sometimes your impression share is in the … [Read more...] about How To Utilize PPC Brand Building Strategies
Decoding The PPC Bid Management Technology Matrix
When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In some cases, yes, … [Read more...] about Decoding The PPC Bid Management Technology Matrix
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling out a new bid strategy called ‘maximize conversions.’ … [Read more...] about PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality
How To Use Historical AdWords Data To Create Your Own Bid Simulator
Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a great tool to get some estimates, Google's algorithm is fairly unknown and … [Read more...] about How To Use Historical AdWords Data To Create Your Own Bid Simulator
Bing Ads Releases New Audience Features
Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Market Audiences and … [Read more...] about Bing Ads Releases New Audience Features
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let's pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I've tried keyword and interest targeting, but most of the … [Read more...] about 4 Custom Affinity Audiences To Try For Display Advertising
Bing Ads Expanded Device Targeting Just Got Better
Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by. Have you been taking advantage of the … [Read more...] about Bing Ads Expanded Device Targeting Just Got Better
The Complete PPC Account Audit Guide
11/12/2019 Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past … [Read more...] about The Complete PPC Account Audit Guide
