Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
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The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made. The AdWords app for iOS has been released! This is one of the most anticipated PPC announcements of 2016 for Apple-lovers, second only to the promise of a Bing editor for the Mac. So what do you need to know? The app consists of the most critical on-the-go functionality. That includes the … [Read more...] about The AdWords App For iOS Is Here
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac users to use Bing Ads Editor to manage search marketing campaigns. Mac users have been begging for a version of the desktop editor tool for years, as noted in the comment below from Bing Ads … [Read more...] about Top Reasons I Can’t Wait For Bing Ads Mac Editor
How To Evaluate Your Ad Extensions
Ad extensions are touted as an important component of any PPC account. The AdWords system even rates your ads based on the use of ad extensions. Beyond the “use them or suffer” reasoning, extensions offer a great way to differentiate your ads or are simply a way to take up more real estate in the search results. Despite their visibility, there remains a constant doubt to the … [Read more...] about How To Evaluate Your Ad Extensions
4 Days Left to Access $400 Off in Philly!
Want to experience the content you know and love in person? The amazing tips and tricks from PPC Hero will come to life at Hero Conf Philadelphia. Seats are selling at a record pace and your final chance at Early Bird pricing has arrived. Don’t miss the world’s largest all-PPC event, packed full of advanced-level content, unique and exciting networking, and unforgettable … [Read more...] about 4 Days Left to Access $400 Off in Philly!
Build Custom Formulas Within Custom Columns
While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas. Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential … [Read more...] about Build Custom Formulas Within Custom Columns
Waking The Dead – Breathing Life Back Into Stagnant Accounts
Account strategy and tactics are items that should be evolving around the current state of competition, client needs, and available tools/technology. Since these aspects change quickly, it’s important to regularly check in with your goals, strategy, and tactics. Implement New Features Or Tools New features and tools are constantly becoming available in the PPC industry. … [Read more...] about Waking The Dead – Breathing Life Back Into Stagnant Accounts
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Audience Targeting – The 2016 PPC Trends To Watch
2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
View The AdWords Script That Alerts You When Your Account Is Down
According to the WSJ, recent studies in hospitals across the US have shown that caretakers have a hard time knowing when their intervention is needed to keep a person alive. This indecision is due to the fact that patients are hooked up to so many finicky monitors that there is a constant stream of alarms which they eventually tune out, ignore, or worse, don’t get because they … [Read more...] about View The AdWords Script That Alerts You When Your Account Is Down
PPC Hero Podcasts
PPC Hero Podcasts Check out our two latest PPC Hero podcasts here with some of the brightest minds in PPC marketing! Don’t miss the links below to view all of our PPC podcasts on iTunes or Soundcloud, and don’t forget to fill out the subscribe form below to be notified when we release new PPC podcasts. Don't miss the next podcast Subscribe to be notified when our next … [Read more...] about PPC Hero Podcasts
