When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
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How To Perform Twitter Research To Improve Ad Performance
Twitter can be a tricky platform for SEM account managers. Performing keyword research is a lot different than standard search campaigns, because of user intent on the platform. Twitter is a real-time micro-blog. Users are not necessarily going there to search for an answer like on Google or Bing. They’re going there to find relevant news, engage with others, share … [Read more...] about How To Perform Twitter Research To Improve Ad Performance
[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it! In this new 20 minute webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work … [Read more...] about [New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
A No-Nonsense Pros And Cons List For RLSA Implementation
Traditional pay-per-click (PPC) advertising allows advertisers to bid on relevant keywords. When a user query matches the search term the company’s advertisements appear at the top and right side of the page. This is a pretty easy concept to sell to companies. It is also a really targeted form of advertising. But guess what? Search ads just got better! In case you … [Read more...] about A No-Nonsense Pros And Cons List For RLSA Implementation
Are Your Ads Showing Where You Think They Are?
Many advertisers utilize geographic targeting in their campaigns. This strategy is for both business and optimization reasons. While this tactic is certainly beneficial, the default settings might not be exactly what many advertisers think they are. The default targeting setting in AdWords and Bing is for users in or interested in a location. The AdWords option reads, … [Read more...] about Are Your Ads Showing Where You Think They Are?
[New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Get the fundamentals you need to set up and optimize successful call-only campaigns! In 2014, mobile marketing generated more than 17 billion ad dollars, according to eMarketer. With the rise of mobile search, consumer behavior has changed. Not only should you understand the new mobile consumer, you should be revising old practices and breathing new life into your mobile search … [Read more...] about [New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
Lower Their Risk To Increase Your Conversions
If you could pay your bills in clicks you would be rich. But you can’t.... and for that reason your current PPC campaign is failing. Looking at your data you see that users do type in your keywords, do click on your ads, and do go to your landing page. Then, for reasons you don’t completely understand these users just vanish. You know you need these users to fill out … [Read more...] about Lower Their Risk To Increase Your Conversions
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
“We’ve been cleared for double the budget per month for PPC next year…” That’s music to an Account Manager’s ears, right? Well, it would be – except it’s generally followed by: “…and we’ve set goals for twice the revenue to match.” Oh boy. That could be possible, but it’s also more than likely highly improbable. Most PPC accounts have the bulk of their spend in Google or … [Read more...] about Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
How Segmented Is Too Segmented In PPC Accounts?
As PPC Specialists, we tend to think granularly. We want our campaigns and associated ad groups to be highly segmented and ad copy relevant to our keywords. This thinking makes sense since we want to answer user search queries as specifically as we can. However, can we segment to the point that we’re actually hurting our account? The answer is yes. Over Segmentation Too … [Read more...] about How Segmented Is Too Segmented In PPC Accounts?
Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
More about this 20-Minute Webinar Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won't get traffic or the wrong type of traffic. There's only one way to know which offer or ad is best for your account: by testing it! In this webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, … [Read more...] about Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
Find Your True Competition With “Rank Above Share”
In an Auction Insights report, there are six statistics given to you regarding your competition. As most readers know, they are as follows: Impression Share - How often the participant receives an impression in the same auctions that you are eligible. Average Position - The average placement of a participant's ad when they receive an impression on the auctions you are … [Read more...] about Find Your True Competition With “Rank Above Share”
