We've all heard the buzz about Universal Analytics and it's time to face your fears! This introductory walk-through shows that there's nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you're peering into Universal Analytics for the first time, or you've been thinking about the transition process for … [Read more...] about Demystifying Universal Analytics: An Introduction To The Upgrade
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3 Ways To Save Money Using Negative Search Audiences
If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out, if you have any currently built out. I’ve found when I create new audiences based on URLs, the estimates for audience size are at least there by … [Read more...] about 3 Ways To Save Money Using Negative Search Audiences
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
We all love metrics (if you're a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell us we are DEFINITELY missing the forest for the trees at times. This webinar features Hanapin Marketing's Senior Digital Advisor Kayla Kurtz and Senior Account Manager Jeff … [Read more...] about Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
Three Scripts to Get You Started with AWQL
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions tabs, the segments, practically anything in your account is now accessible to you through a script. This makes is extremely easy to … [Read more...] about Three Scripts to Get You Started with AWQL
Happy Clicking on Cyber Monday from PPC Hero!
It's that time of year- 'Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our latest posts for a busy ecommerce season. Use these ecommerce and shopping-related blog posts to make sure you (and your customers!) get exactly what you … [Read more...] about Happy Clicking on Cyber Monday from PPC Hero!
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever since. Yahoo Stream Ads helps connect advertisers with their consumers through the highly personalized content stream on Yahoo.com. Yahoo Is not dead my … [Read more...] about Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
3 Easy Steps To Success For Holiday eCommerce
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, Sam discussed how to make … [Read more...] about 3 Easy Steps To Success For Holiday eCommerce
