7 thoughts on “What Makes A Great PPC Bidding Strategy?

  1. Duke Tanson

    Great post Sam. As always, there isn’t a fit for all bit strategy for any client due to changes in competition etc, that affects some or all of their product categories. I use DoubleClick bid strategy (similar to flexible bid strategy) for my clients and it usually works best for lead gen campaigns.

    1. Sam OwenSam Owen

      I’ve never used DoubleClick personally – how do the bid rules work there? Definitely agree that the types of a bid strategy that work for part of a client’s account don’t necessarily work elsewhere though. Thanks for reading!

  2. Felix Brown

    Very nice topic and some awesome tips.
    Maybe someone can create an info graphic based on all the bidding advice given

  3. Akash Agarwal

    stands for pay-per-click, a
    model of internet marketing in which advertisers pay a charge each time one of
    their ads is clicked. Thanks for sharing this great ppc bidding strategy.

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