For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. So far we’ve covered ad copy and CRO; today we’ll uncover how you can make the daunting task of budgeting … [Read more...] about Holiday PPC Budgeting Made Easy!
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Have a Heroic Movember!
The hero's mustache is coming in nicely- we hope yours is, too! Here's what you've missed so far this November: Call Tracking for PPC Webinar 7 Tips for Getting Your PLA Campaign Holiday Ready 1 More Moving Part to Ad Rank AND Google Analytics' Birthday! … [Read more...] about Have a Heroic Movember!
Hero Conf 2014 | Register Now and Save!
Friends of PPC Hero, if you're looking to save $200 off the normal registration price of Hero Conf 2014, the time to reserve your seat is now. Super Early Bird pricing ends November 30, a mere 10 days from today! We’ve officially closed our speaker pitch form (we'll be reaching out to all of you who pitched over the next week) and are working quickly to put together another … [Read more...] about Hero Conf 2014 | Register Now and Save!
5 Key Ingredients For Holiday Website Greatness
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier and now I’m going to take a look at all the … [Read more...] about 5 Key Ingredients For Holiday Website Greatness
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
Making the Call: Call Tracking for PPC [Webinar Recording]
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will … [Read more...] about Making the Call: Call Tracking for PPC [Webinar Recording]
7 Tips For Getting Your PLA Campaign Holiday Ready
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the holiday season. With Hanukkah a week earlier and 6 less shopping days between Thanksgiving and Christmas, the time to start preparing is now! In 2012, Black … [Read more...] about 7 Tips For Getting Your PLA Campaign Holiday Ready
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
Making the Call: Call Tracking for PPC [Webinar]
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will discuss all of … [Read more...] about Making the Call: Call Tracking for PPC [Webinar]
Pull Any AdWords Data In A Snap With AWQL
We've talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL is much faster than using a standard script in both writing and processing. The best news is, it is extremely easy to get started learning AWQL. With only … [Read more...] about Pull Any AdWords Data In A Snap With AWQL
Increase Conversions With Facebook Lookalike Audiences
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive incremental conversions as we approach the holiday season. Also, in honor of Jeff Allen’s post the other day, I decided to use a picture of … [Read more...] about Increase Conversions With Facebook Lookalike Audiences
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
