Demystifying Universal Analytics: An Introduction To The Upgrade

By Carrie Albright | @Albright_C | Associate Director of Services at Hanapin Marketing

We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand.

Whether you’re peering into Universal Analytics for the first time, or you’ve been thinking about the transition process for awhile, this how-to cuts through some of the fog to demystify this new tool!